10 AUGUST 2020
Not Life Any Longer Art Series portrays the absurd truth In Food Packaging Industry
The art series Not Longer Life re-interpret and reproduce classic paintings from masters such as Monet or Caravaggio, reflecting the absurdity in the modern day food industry packaging.
All images © Quatre Caps
As we progress with more technological advancements, the real question is how capable we are in producing something, that leaves little to no impact on the planet. With more plastic produced everyday, QuatreCaps says its’s estimated that in 2020, the plastic production will reach around 500 million tons. Consider what percentage of this might get recycled (or if it even is recyclable), and how much of it will end up in land fills. From the landfills, it will take over 600 years for the plastic to biodegrade. The fact that the few good solutions we have to this are hardly every considered, and how the production of plastic hasn’t been slowed down enough to make a change, reflects how little we are actually considering the consequences of this.
Being one of the most convenient options out there, despite being an environmental-menace, plastic is a a major part of almost all industries.
The art series by Quatre Caps points out the issues in our world, especially in the food packaging industry. The absurdity in the industry that, once you take a look at the series, you begin to doubt why someone thought about bringing these ‘packaging ideas’ in the food industry or why none of us have ever questioned it. The series Not Longer Life re-interpret and reproduce classic paintings from masters such as Monet or Caravaggio contextualizing them in the current situation, how the present day might have influenced their art if it had been created now. Quatre Caps redefines the still as a ‘zombie’ or wrapped’ life, using products in the photo set, just as they were brought from the supermarket.
The series aims to showcase the direction that the consumer society is taking and the how the absurd take on ‘luxury’ is affecting the world. Check out other projects by Quatre Caps on their website.